So think of your buyer personas and associate your colors appropriately. C sounds angry and strong, and D sounds sad and. As the authors write, Many of us ‘see red,’ ‘feel blue,’ or ‘turn green with envy.'. A massive new study has found that colors and the emotions that people link them to are similar across the globe. These colors will grab your attention and stand out from their surroundings. In the four clips you just heard, selection A sounds happy and strong, while B sounds sad and weak. The psychology of color emotions turns out to be pretty similar around the world. Colors like bright red, bright yellow and neon green can feel energizing and make you feel more alert, but can also be irritating on the eyes. I came here to comment that I don't think that purple is a creative color until I saw taco bell and realized they have like. As long as you know how colors affect people, you can use them to your advantage. Strong, bright colors and neon colors can have a powerful effect on emotions. Here is a quick overview:Ĭolors are deeply rooted in our subconscious whether we realize it or not. This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. It outlines the emotions and feelings they conjure up inside of you and also popular brands that use them in their logo. Some will excite you and others will calm you, but all of these seven colors have a place in business branding and your emotions.īelow is our infographic of seven colors and how they make you feel. How does a color make you feel? You've probably never thought of certain colors in terms of how you feel around them, but individual colors can a have a powerful effect on your state of mind.
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